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UNITE
Gaming
Unite is protest brand that is dedicated to empowering the next generation to become informed, active participants in societal change, giving them a voice in matters that affect their future. Through the virtual world of Roblox, we enable Gen-Alpha to engage in digital activism, allowing them to raise awareness and foster discussions about important topics affecting their communities and the world at large.
I designed Unites worlds on Roblox to create visually engaging and meaningful experiences. The first world is Peace City, a place where we all come together with one common goal, and that is world peace. A fantasy map where all people are treated the same regardless of race, gender orientation, sexual orientation, religion, etc. A real signifier of unity from young people to the world.
We also have a Protest Portal which is an outer world experience and a go to place to prepare yourself for protesting. This portal includes an area to customise your avatar and design accessories that represent you as well as more about upcoming community events and social links.
My research study began by finding out more about the landscape of protesting in 2023 finding out the needs of my target audience. Continuing on by stepping into the world of Roblox exploring the diverse range of games currently on the platform. Developing skills on how to create these worlds within the Roblox Studio and present them visually to stand out within Unite.
Eco-Planet is for people who believe in a planet that puts the environment and the climate as it's first priorities, A map that uses sustainable materials and produce while looking after natural resources and animals. A signifier of protection and care.
Unite expands beyond the game whether that's on Twitch with popular streamers joining the action getting the messages out there or even a merchandise collection that you rock everyday to show your dedication to these causes.
Unite aims to expand on what has already been achieved within Roblox protesting. It’s been making the news and gaining popularity on social media, whether this is a serious protest or a less serious protest. The future is bright with Unite and its many new worlds in the making tackling other global issues within society and culture.
Client:
UAL
Release Date:
December 2023
©WilliamTilbrook
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UNITE
Gaming
Unite is protest brand that is dedicated to empowering the next generation to become informed, active participants in societal change, giving them a voice in matters that affect their future. Through the virtual world of Roblox, we enable Gen-Alpha to engage in digital activism, allowing them to raise awareness and foster discussions about important topics affecting their communities and the world at large.
I designed Unites worlds on Roblox to create visually engaging and meaningful experiences. The first world is Peace City, a place where we all come together with one common goal, and that is world peace. A fantasy map where all people are treated the same regardless of race, gender orientation, sexual orientation, religion, etc. A real signifier of unity from young people to the world.
We also have a Protest Portal which is an outer world experience and a go to place to prepare yourself for protesting. This portal includes an area to customise your avatar and design accessories that represent you as well as more about upcoming community events and social links.
Unite expands beyond the game whether that's on Twitch with popular streamers joining the action getting the messages out there or even a merchandise collection that you rock everyday to show your dedication to these causes.
Eco-Planet is for people who believe in a planet that puts the environment and the climate as it's first priorities, A map that uses sustainable materials and produce while looking after natural resources and animals. A signifier of protection and care.
My research study began by finding out more about the landscape of protesting in 2023 finding out the needs of my target audience. Continuing on by stepping into the world of Roblox exploring the diverse range of games currently on the platform. Developing skills on how to create these worlds within the Roblox Studio and present them visually to stand out within Unite.
Unite aims to expand on what has already been achieved within Roblox protesting. It’s been making the news and gaining popularity on social media, whether this is a serious protest or a less serious protest. The future is bright with Unite and its many new worlds in the making tackling other global issues within society and culture.
Client:
UAL
Release Date:
December 2023
©WilliamTilbrook
Client:
UAL
Release Date:
December 2023
©WilliamTilbrook