02
02
02
Unite
Unite
Unite
Client
Client
UAL
UAL
tagline
tagline
Future of Protesting
Future of Protesting
Year
Year
2023
2023
About
About
Unite is a protest brand empowering the next generation to drive change through digital activism on Roblox. It gives Gen Alpha a platform to raise their voices, protest, and spark meaningful conversations about critical global issues. Our first two immersive worlds, Peace City and Eco-Planet were designed to be immersive, visually engaging, and purpose-driven, reflecting the core values of Unite.
Unite is a protest brand empowering the next generation to drive change through digital activism on Roblox. It gives Gen Alpha a platform to raise their voices, protest, and spark meaningful conversations about critical global issues. Our first two immersive worlds, Peace City and Eco-Planet were designed to be immersive, visually engaging, and purpose-driven, reflecting the core values of Unite.
full story
The project began with an in-depth exploration of the protest landscape in 2023, uncovering the needs of modern activists. Armed with these insights, I ventured into the dynamic universe of Roblox, discovering its diverse range of games and mastering Roblox Studio to craft worlds that stand out, especially within Unite, our flagship movement for digital activism
Unite is building on the momentum of Roblox-based protests, which have already made waves in the media and on social platforms. Whether deeply serious or playfully creative, we are pushing boundaries and redefining what digital activism can achieve.
With new worlds in development, it’s tackling critical societal and cultural issues, shaping a future where virtual protests drive real-world change. A Protest Portal has also been designed as an immersive, next-level platform to empower and prepare activists for impactful protests. This is your ultimate destination to express yourself—customise your avatar, design personalised accessories, and connect with upcoming community events and social networks in a space built for creativity and collaboration.
Full Story
The project began with an in-depth exploration of the protest landscape in 2023, uncovering the needs of modern activists. Armed with these insights, I ventured into the dynamic universe of Roblox, discovering its diverse range of games and mastering Roblox Studio to craft worlds that stand out, especially within Unite, our flagship movement for digital activism
Unite is building on the momentum of Roblox-based protests, which have already made waves in the media and on social platforms. Whether deeply serious or playfully creative, we are pushing boundaries and redefining what digital activism can achieve.
With new worlds in development, it’s tackling critical societal and cultural issues, shaping a future where virtual protests drive real-world change. A Protest Portal has also been designed as an immersive, next-level platform to empower and prepare activists for impactful protests. This is your ultimate destination to express yourself—customise your avatar, design personalised accessories, and connect with upcoming community events and social networks in a space built for creativity and collaboration.
