William Tilbrook

Hello, my name is Will and I design brands to

inspire the world. I love what I do because I am passionate

passionate about making a difference and

uniting people through the power of creativity.

Monica Ellis is an independent Art Director and Designer with more than 15 years of experience. She works closely with brands like Rimowa, Nike, On Running, Moncler and more.

Hello, my name is Will and I design brands to inspire the world. I love what I do because I am passionate about making a difference and uniting people through the power of creativity.

Process

Discover

Researching to gather insights about the target audience, market trends, and competitors, as well as to clarify the brand’s mission and values.

I start by digging deep into what the brand is all about who it’s for, what it stands for, and the world it’s entering. It’s about collaboration, uncovering the bigger picture and setting the stage.

Define

Where these insights are shaped into a solid strategy that outlines your brand’s positioning, personality, tone of voice, and what sets it apart.

With those insights, I focus on shaping the brand’s identity. This is where I clarify its purpose, values, and personality. It’s like laying the foundation for how the brand will connect with people.

Develop

The focus is on bringing the brand to life with visuals like a logo, colors, and typography, along with defining the tone and style of how your brand communicates.

Next comes the fun part bringing the brand to life. I design the visuals, craft the words, and create the tools it needs, like a logo, colours, and a tone of voice that feels just right.

Deliver

It's bout rolling out the brand across all platforms, backed by guidelines to keep everything consistent and true to your vision. It’s a process designed to create a brand that’s authentic, memorable, and aligned with what your audience needs.

Finally, it’s time to share the brand with the world. Making sure everything rolls out smoothly and stays true to the vision across all platforms.