Eurovision 2023 Liverpool/Ukraine

One of my favourite branding projects was the 2023 Eurovision Song Contest, hosted in Liverpool on behalf of Ukraine. This was a truly special piece of work brought to life through a collaboration between two design agencies: Design Bridge from the UK and Starlight Creative from Ukraine. It wasn’t just any design challenge—it was the first time one country had hosted Eurovision on behalf of another, making it a powerful and unique opportunity to tell a story of unity and solidarity.

The challenge was to create a design that honoured Ukraine, as it was their year to host, while also celebrating Liverpool as the event's location. On top of that, it needed to feel inclusive of all the competing nations, capturing the spirit of connection that Eurovision is known for. The result was rooted in the idea: “160 million hearts beat as one,” inspired by Eurovision’s massive global audience. This came together beautifully under the theme “United by Music.”

But storytelling doesn’t stop with the first impression. In fact, that’s just the beginning. Brands that understand the long-term value of storytelling build deeper, ongoing connections with their audiences. By evolving their narrative and responding to customer feedback, they create a living story — one that grows and adapts just like their audience does.

The best stories make people feel seen, understood, and inspired. They leave a mark not because they are loud, but because they are meaningful. This is the essence of modern branding, and it’s what sets extraordinary brands apart from the rest.

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An Inauthentic World: How Brands Shape Culture and Redefine Authenticity

Aston Villa the New Crest?

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Aston Villa the New Crest?