IMAX

Design System

The brief set for the D&AD New Blood competition was to create a design system that evolves around the growing range of experiences that IMAX has to offer. The challenge for me was to develop a theme that expresses the spirit of IMAX's partnership between them, their audience and people from around the world.

The approach was thorough and confident, born from a unique insight research showing that IMAX and its audience have two core ideologies that brings them together. They are big thinkers and are not afraid to make bold moves in any aspect of their lives. This insight inspired a creative idea that expresses the theme of going Bigger & Bolder with each product having it's unique design personality and style to reflect the feelings it radiates to its audience.

The concept stays in the family by taking inspiration from Film’s to the Fullest a great campaign from IMAX back in 2018 and looks to develop the concept by taking it further for example with the animation styles. As well as using the same typographic style that the brand already uses so the fit is seamless.

The billboard campaign was designed to highlight exactly what is so great about IMAX and these offerings, you can watch live sport from the greats of the game or watch that classical movie you watched growing up. All with these larger than life screens that truly push the boundaries of what is possible with IMAX. These eye catching posters are perfect on their own, at a bus stop or together on a street walk showcasing, the versatility of their design.

To go with these new offerings a custom website and social media design was created in order present them in the best way possible. This ensures that each product gets a chance to shine and is instantly recognisable due to its bold colour coding.

This design system expands to print and merchandising effortlessly so it doesn't matter if you want to buy a programme for the event, sell an advert in a magazine or rock the latest tote-bag across town.

This identity is able to adapt in the future as the products themselves do. With colours as being addable to the system. The same with animation and iconography associated with each offering can be different. This is IMAX.

Client:
D&AD/IMAX

Release Date:
March 2024

©WilliamTilbrook

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Branding

IMAX

Design System

The brief set for the D&AD New Blood competition was to create a design system that evolves around the growing range of experiences that IMAX has to offer. The challenge for me was to develop a theme that expresses the spirit of IMAX's partnership between them, their audience and people from around the world.

The approach was thorough and confident, born from a unique insight research showing that IMAX and its audience have two core ideologies that brings them together. They are big thinkers and are not afraid to make bold moves in any aspect of their lives. This insight inspired a creative idea that expresses the theme of going Bigger & Bolder with each product having it's unique design personality and style to reflect the feelings it radiates to its audience.

The concept stays in the family by taking inspiration from Film’s to the Fullest a great campaign from IMAX back in 2018 and looks to develop the concept by taking it further for example with the animation styles. As well as using the same typographic style that the brand already uses so the fit is seamless.

This design system expands to print and merchandising effortlessly so it doesn't matter if you want to buy a programme for the event, sell an advert in a magazine or rock the latest tote-bag across town.

To go with these new offerings a custom website and social media design was created in order present them in the best way possible. This ensures that each product gets a chance to shine and is instantly recognisable due to its bold colour coding.

The billboard campaign was designed to highlight exactly what is so great about IMAX and these offerings, you can watch live sport from the greats of the game or watch that classical movie you watched growing up. All with these larger than life screens that truly push the boundaries of what is possible with IMAX. These eye catching posters are perfect on their own, at a bus stop or together on a street walk showcasing, the versatility of their design.

This identity is able to adapt in the future as the products themselves do. With colours as being addable to the system. The same with animation and iconography associated with each offering can be different. This is IMAX.

Client:
D&AD/IMAX

Release Date:
March 2024

©WilliamTilbrook

Client:
D&AD/IMAX

Release Date:
March 2024

©WilliamTilbrook

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