Alexander McQueen: The Fashion Showman

What is the essence of McQueen’s creative practice – designer, provider of experiences, showman… or something else?

McQueen, had an essence of designer in his creative practice, this was shown in how as a young man he collected his ideas on moodboards, did drawings and read books in his research. He designed his craft with a process of fetching materials and sewing. He wanted to create something with meaning and in doing this his shows always were planned with how he felt at the time and what he wanted to do.

A provider of experience was another essence of his creative practice. This was shown in that he did not want his shows to be like Sunday lunch, he wanted them to make you feel repulsed and exulcerated. Like an emotion he believed all this was part of his job. He did this by in his creative practice having an artistical idea generation practice that went developed ideas more than just fashion but with stage design to make the most of his designing process of fashion pieces. This is important to what I need to do as well as to be more than just. A graphic designer to make the most out of opportunities.